COVID-19 Vaccine Communication Campaigns: A Cross-Country Analysis Based on Hofstede Cultural Dimensions

COVID-19 vaccination campaigns provided a substantial contribution to the management of pandemic. This paper aims assess success vaccine communication in different countries, relying on Hofstede’s cultural dimension framework. The main objective is find out critical factors national campaigns. A case study analysis conducted sample Countries where vaccines are widely available free charge and have been used stimulate citizens’ adhesion. Critical strategies terms adopted media use formats, message type, tone voice influencers’ role identified compared country’s elements. suggests that most successful campaign strategies, those government institutions tried remain coherent preserve population traits.